Emma Carrasco joined National Geographic Society in 2016 after four years at NPR. At National Geographic, she plays a crucial role in reaching key constituencies and effectively communicating the Society’s mission and impact on the world. Carrasco brings more than 30 years of experience in marketing, branding and communications to the role, including work guiding the strategy for international brands. Previously, Carrasco was chief marketing officer and senior vice president for audience development at NPR, one of the country’s most iconic news organizations and the producer of highly regarded programs that include Morning Edition and All Things Considered. At NPR, she led the creation of an audience-centric marketing culture and broke new ground in how NPR cultivated and engaged new audiences.
Carrasco’s career is bracketed by agency experience, beginning at Fleishman Hillard in Los Angeles and New York, where she created corporate responsibility and media relations campaigns, and most recently as Executive Vice President at Republica, a strategic and creative agency based in Miami, where she worked with an array of major national and international brands to grow their market share and revenue. She has also served in executive marketing roles for major brands including Univision, where she helped usher in a new era of Spanish-language television programming; at McDonald’s Corporation, where she led campaigns to grow the Hispanic and African-American consumer base; and Nortel Networks where she led the company’s global branding and advertising.
Her recent honors include being inducted into Direct Marketing News’ “Marketing Hall of Femme”— as one of the top 15 female CMO’s in the country. Honorees were selected for their leadership in developing integrated, direct marketing strategies in their organizations. She also was named one of Ad Age’s 2013 “Women to Watch.”Prior to relocating to Washington, DC, Carrasco served on the Board of Directors of WPBT-Channel 2, the PBS station of South Florida, for six years.