Social Media Toolkit

hisp-commSample Posts for Reaching and Engaging with Hispanic Communities

Strategic communication is central to an organization’s ability to advance its mission and its capacity to serve the community. This guide is designed to help service providers and educators build communication strategies to better serve Latino children and their families.

Below are some sample tweets and Facebook posts you can use to promote the communications guide.

 Twitter

New guide from @ChildTrends @CrimsonbridgeDC has 16 recs for service providers to reach #Latino communities. http://ow.ly/e2kh304GBee [TWEET IT]

The #Hispanic community is changing. How to reach #Latino populations in need: http://ow.ly/e2kh304GBee via @ChildTrends@CrimsonbridgeDC [TWEET IT]

#Latino communities are diverse. Service providers, learn more abt your audience. http://ow.ly/e2kh304GBee via @ChildTrends @CrimsonbridgeDC [TWEET IT]

Service providers, assess the needs of your local #Hispanic communities: http://ow.ly/e2kh304GBee via @ChildTrends @CrimsonbridgeDC [TWEET IT]

Many #Latinos have strong feelings abt how they self-identify. http://ow.ly/e2kh304GBee via @ChildTrends @CrimsonbridgeDC [TWEET IT]

Educators, build on the respect #Hispanic communities have for family. http://ow.ly/e2kh304GBee via @ChildTrends @CrimsonbridgeDC [TWEET IT]

Direct person-to-person contact is best when communicating w/ #Latino families. http://ow.ly/e2kh304GBee via @ChildTrends @CrimsonbridgeDC [TWEET IT]

To reach #Hispanic families, consider partnering w/ respected community members, per @ChildTrends @CrimsonbridgeDC http://ow.ly/e2kh304GBee [TWEET IT]

Some #Hispanic families won’t welcome calls or texts. Use other forms of direct communication. http://ow.ly/e2kh304GBee via @ChildTrends [TWEET IT]

Most #Latinos rely on traditional media like TV & radio for info & entertainment, per @ChildTrends @CrimsonbridgeDC http://ow.ly/e2kh304GBee [TWEET IT]

Do your homework before launching a social media campaign aimed at #Latinos. http://ow.ly/e2kh304GBee via @ChildTrends @CrimsonbridgeDC [TWEET IT]

Mobile websites can give #Latinos access to your services, but shared data plans may limit access. http://ow.ly/e2kh304GBee via @ChildTrends [TWEET IT]

Ensure target #Hispanic audience can relate to cultural elements in marketing, per @ChildTrends @CrimsonbridgeDC http://ow.ly/e2kh304GBee [TWEET IT]

Embed short videos on your website to inform #Latino users abt services. http://ow.ly/e2kh304GBee via @ChildTrends @CrimsonbridgeDC [TWEET IT]

The future is bilingual! Consider the best language to reach #Latinos. http://ow.ly/e2kh304GBee via @ChildTrends @CrimsonbridgeDC [TWEET IT]

Here’s a guide on how to leverage technology habits to better reach #Latinos: http://ow.ly/e2kh304GBee via @ChildTrends @CrimsonbridgeDC [TWEET IT]

Learn how to use #GoogleAnalytics data to better understand #Latino audiences. http://ow.ly/e2kh304GBee via @ChildTrends @CrimsonbridgeDC [TWEET IT]

When possible, tailor your messages to topics #Latinos follow. http://ow.ly/e2kh304GBee via @ChildTrends @CrimsonbridgeDC [TWEET IT]

Facebook

The Hispanic population now represents the nation’s largest, and youngest, minority group. How can you effectively engage with Hispanic families and the communities they live in? Here’s a guide. https://www.childtrends.org/publications/reaching-and-engaging-with-hispanic-communities-a-research-informed-communication-guide-for-nonprofits-policymakers-and-funders/

The Latino community is changing. Here’s how service providers can establish productive, ongoing dialogues with the communities they serve: https://www.childtrends.org/publications/reaching-and-engaging-with-hispanic-communities-a-research-informed-communication-guide-for-nonprofits-policymakers-and-funders/

The number of organizations that serve low-income Latino families and their children has grown in recent years. Here’s a communications guide that will help these service providers maximize their reach without breaking the bank: https://www.childtrends.org/publications/reaching-and-engaging-with-hispanic-communities-a-research-informed-communication-guide-for-nonprofits-policymakers-and-funders/

LinkedIn

An organization’s communication plan can be an essential tool for developing strong, lasting bonds with the community it serves. Here’s a communications guide on how to reach Latino populations that are most in need of services.  https://www.childtrends.org/publications/reaching-and-engaging-with-hispanic-communities-a-research-informed-communication-guide-for-nonprofits-policymakers-and-funders/

E-newsletters

As the Latino population has grown, so has the number of organizations that provide services to Latino communities. Service providers and educators must be able to reach and engage effectively with Latino families and communities. Here’s a communications guide from the Child Trends Hispanic Institute and the Crimsonbridge Foundation, with recommendations for reaching and engaging with this audience. https://www.childtrends.org/publications/reaching-and-engaging-with-hispanic-communities-a-research-informed-communication-guide-for-nonprofits-policymakers-and-funders/

Charts

Share these charts from the guide on Twitter now:

A model of the basic communication framework

Figure 1. A visual representation of the components of a basic framework for planning and implementing a communication plan. [TWEET IT]

Most Latinos use a Hispanic-origin term to describe their identity

Figure 2. Percent who say they most often describe themselves as… [TWEET IT]

Device ownership among Latino households

Figure 3. Leverage Hispanic families’ technology habits to reach them. [TWEET IT]

Figure 4. Build outreach strategies based on Latino families’ news-consuming habits.

Table 1. When possible, tailor your messages to topics Latinos tend to follow. [TWEET IT]

Latinos' news consumption and social networking sites

Figure 5. Incorporate social media