Sep 28, 2016

Date and Time:

Tue, Oct 18, 2016 2:00 PM – 3:00 PM EDT


Join us for a webinar on how to reach and engage with Hispanic communities, a new research-informed communications guide released by the Child Trends Hispanic Institute in collaboration with the Crimsonbridge Foundation. The guide is designed to help service providers and educators build communication strategies to better serve Latino children and their families. It explains how to maximize your funders’ contributions, access multiple communication channels, and many other essential strategies. The guide is also intended for funders and policymakers whose work impacts the Hispanic community.

By 2050, Hispanic children living in the United States will make up one third of the population, yet they face a number of challenges on their road to adulthood. One quarter of Latino families are expected to be living in, or near poverty by that year. Sadly, many Hispanic families don’t know how or where to get help. Some simply believe they are just not eligible for assistance, education, or scholarship programs.

We can help overcome these obstacles with an evidence-based, strategic plan with a clear series of steps. This communications guide explains all of them.




  • Opening remarks
    Gabriela Smith, President, Crimsonbridge Foundation
  • Presentation of the guide 
    Alicia Torres, Ph.D., Senior Director of Communications and Hispanic Outreach, Child Trends
    Selma Caal, Ph.D., Research Scientist, Child Trends
    Luz Guerra, Consultant
  • Respondents
    For programs-
    Sandra Gutierrez is the national program director of Abriendo Puertas/Opening Doors (AP/OD), the nation’s first, evidence-based comprehensive training program for Latino parents with children aged birth-5.
    For policy-
    Ann Rivera is a social science research analyst at the Office of Planning, Research and Evaluation within the Administration for Children and Families, of the U.S. Department of Health and Human Services
    For funders-
    Danielle Reyes is the executive director of the Crimsonbridge Foundation and has managed projects in the U.S. and Latin America.