2015 Kristin Anderson Moore Lecture

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The Role of Research in Promoting Social Change: Teen Pregnancy Prevention as a Case Study

The 9th annual Kristin Anderson Moore Lecture, held December 2nd, 2015, featured renowned teen pregnancy prevention advocate Sarah S. Brown, who co-founded and, for nearly 20 years, led The National Campaign to Prevent Teen and Unplanned Pregnancy as its CEO. The U.S. teen pregnancy rate plummeted during her tenure there; it’s now at a historic low.

Using national teen pregnancy prevention efforts as a case study, Sarah discussed:

  • how data can be used to shape public and policymaker opinion;
  • the importance of understanding the social context of an intervention;
  • the value of accurate information to a social campaign; and
  • why we should combine research, communications, and cultural understanding in tackling social ills.

Other participants included:

  • Moderator Kristin Anderson Moore, Senior Scholar, Child Trends
  • Respondent Evelyn Kappeler, Director, HHS Office of Adolescent Health
  • Respondent Ron Haskins, Senior Fellow, The Brookings Institution

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